At the beginning (1966), there was ELIZA – she was the first bot of her kind, she had about 200 lines of code and was extremely intelligent. But you probably do not know her. Subsequently, PARRY was smarter than ELIZA (and could mimic a paranoid schizophrenic patient). But you probably do not know PARRY either. Or ALICE (1995) or JABBERWACKY (2005). But you know Siri! And that right there is a brilliant marketing.
Robots have been around for a long time, but they were not always popular before Apple. Always ahead of its competitors, Apple has not only introduced the services of a chatbot, but has also used it to create a unique brand. He killed two birds with a metaphorical stone called Siri. There was no return from there. Siri was / is a familiar name. She can read stories, predict time, give extremely spiritual answers, as a human being would. In one case, Siri also dialed 911 and saved a life.
Why marketing with robots is a good idea
Even if, in the beginning, chatbots change the way brands communicate and market themselves. For starters, users are overwhelmed by a million applications that clutter their digital space. Where applications and websites have failed, robots succeed. It performs relevant functions, such as responding to queries, providing customer support, offering suggestions and, in addition, secure messaging platforms frequented by customers. The Facebook Messenger, which has more than 800 million users, is an example. If the CEO of Microsoft, Satya Nadella’s words are obvious, chatbots are the next big thing.
Chatbots also replace traditional marketing methods with personal conversations with subtle hints. Take Tacobot for example – the last Taco Bell bot. The next time someone wants to order tacos, Tacobot will list the menu and inform the user if a one-to-one offer is in progress. He will also suggest additions such as fried beans and salsa. If the user accepts and places an order, the bot just made an improved sale without resorting to intrusive sales tactics. It’s a customer service for you; a very effective at that. Another advantage: Chatbots are smart cookies. They analyze Internet cookies and follow predictive analytics to offer suggestions based on past searches and purchases. Most of the time, it’s pretty effective.
Today, all major brands have developed chatbots. Amazon has Echo which allows users to order pizza or buy a pen, while Microsoft’s Cortana software is always ready to answer questions. Robots have this brilliant quality of being both human and logical, less human complication. This sounds like the perfect relationship each brand should have with its customer, and the bot can help you achieve that. After all, he’s a marketing professional.